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This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry, Olga Mitterfellner
- Lingua
- Pubblicato
- 2020
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- (In brossura)
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- Titolo
- Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
- Lingua
- Inglese
- Autori
- Olga Mitterfellner
- Editore
- Routledge
- Pubblicato
- 2020
- Formato
- In brossura
- ISBN10
- 1138323098
- ISBN13
- 9781138323094
- Serie
- Tag
- Saggistica, Arte / Cultura, Commercio, Business & Management, Marketing & Vendite, Tematica della moda, Moda, Marketing e PR
- Descrizione
- This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.