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The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion? Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function. Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.
Acquisto del libro
Luxury World : The past, present and future of luxury brands, Mark Tungate
- Lingua
- Pubblicato
- 2009
- Rilegatura
- (Copertina rigida)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Luxury World : The past, present and future of luxury brands
- Lingua
- Inglese
- Autori
- Mark Tungate
- Editore
- KoganPage
- Pubblicato
- 2009
- Formato
- Copertina rigida
- Pagine
- 241
- ISBN10
- 0749452633
- ISBN13
- 9780749452636
- Serie
- Tag
- Saggistica, Arte / Cultura, Commercio, Business & Management, Marketing & Vendite, Tematica della moda, Moda
- Valutazione
- 4,1 su 5
- Descrizione
- The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion? Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function. Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.