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Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Acquisto del libro
How Brands Become Icons, Deborah Holtz
- Lingua
- Pubblicato
- 2004
- product-detail.submit-box.info.binding
- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- How Brands Become Icons
- Lingua
- Inglese
- Autori
- Deborah Holtz
- Editore
- Conta Gromberg Communication
- Pubblicato
- 2004
- Formato
- Copertina rigida
- Pagine
- 263
- ISBN10
- 1578517745
- ISBN13
- 9781578517749
- Serie
- Tag
- Saggistica, Arte / Cultura, Commercio, Business & Management, Design, Marketing & Vendite, Cultura e Società, Studi post-laurea
- Valutazione
- 3,8 su 5
- Descrizione
- Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.