How Brands Become Icons

Autori

• Deborah Holtz

Parametri

• 263 pagine
• 10 ore di lettura

• Arte / Cultura
• Commercio e vendita
• Design
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

Lingua: Inglese

Pubblicato: 2004

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