Harvard Business Review on Measuring Corporate Performance

Autori

• AA.VV.

Parametri

• Business & Management
• Commercio
• Gestione
• Marketing & Vendite
• Saggistica

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The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. The works collected in Harvard Business Review on Measuring Corporate Performance--including the three groundbreaking articles on the balanced scorecard by Kaplan and Norton--offer managers practical guidance for measuring their intangible assets (customer relationships, internal business processes, and employee learning) and aligning corporate strategy accordingly. A Harvard Business Review Paperback.

Lingua: Inglese

Pubblicato: 1998

(In brossura)