The Conquest of Cool

Autori

• Frank-Thomas Mellert

Parametri

• 322 pagine
• 12 ore di lettura

• Economia e affari
• Saggistica
• Scienze politiche & Politica
• Scienze sociali
• Storia

Maggiori informazioni sul libro

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

Lingua: Inglese

Pubblicato: 1998

(In brossura)