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Direct marketing and the law : what managers need to know

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The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.

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Direct marketing and the law : what managers need to know, Arthur Winston

Lingua
Pubblicato
1993,
Condizioni del libro
In buone condizioni
Prezzo
43,99 €

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