Mass communication research methods

Autori

• AA.VV.

Parametri

• Saggistica

Maggiori informazioni sul libro

Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.

Lingua: Inglese

Pubblicato: 1998