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Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.
Acquisto del libro
Mass communication research methods, AA.VV.
- Lingua
- Pubblicato
- 1998
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- (In brossura)
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- Titolo
- Mass communication research methods
- Lingua
- Inglese
- Autori
- AA.VV.
- Editore
- Macmillan
- Pubblicato
- 1998
- Formato
- In brossura
- ISBN10
- 033361710x
- ISBN13
- 9780333617106
- Serie
- Tag
- Saggistica
- Valutazione
- 4 su 5
- Descrizione
- Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.