Parametri
- 256pagine
- 9 ore di lettura
Maggiori informazioni sul libro
Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.
Acquisto del libro
Storyselling for Financial Advisors: How Top Producers Sell, Scott West, Mitch Anthony
- Lingua
- Pubblicato
- 2000
- product-detail.submit-box.info.binding
- (Copertina rigida)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Storyselling for Financial Advisors: How Top Producers Sell
- Lingua
- Inglese
- Autori
- Scott West, Mitch Anthony
- Editore
- Kaplan Publishing
- Pubblicato
- 2000
- Formato
- Copertina rigida
- Pagine
- 256
- ISBN10
- 0793136644
- ISBN13
- 9780793136643
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Auto-aiuto, Crescita personale, Marketing & Vendite, Finanza
- Valutazione
- 3,95 su 5
- Descrizione
- Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.