Netflixed

Autori

• Gina Keating

Parametri

• 304 pagine
• 11 ore di lettura

• Biografie
• Business & Management
• Saggistica
• Storia
• Tema stórico

Maggiori informazioni sul libro

Yet its long-term success—or even survival—is still far from guaranteed. Journalist Gina Keating recounts the fast-paced drama of the company’s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.

Lingua: Inglese

Pubblicato: 2013