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Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.
Acquisto del libro
Taking Brand Initiative, Mary Jo Hatch
- Lingua
- Pubblicato
- 2008
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- (Copertina rigida)
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- Titolo
- Taking Brand Initiative
- Lingua
- Inglese
- Autori
- Mary Jo Hatch
- Editore
- John Wiley & Sons Inc
- Pubblicato
- 2008
- Formato
- Copertina rigida
- Pagine
- 288
- ISBN10
- 0787998303
- ISBN13
- 9780787998301
- Serie
- Valutazione
- 3,85 su 5
- Descrizione
- Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.