Questo è quello che aggiungi al carrello
Data mining techniques in CRM
Valutazione del libro
Maggiori informazioni sul libro
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Acquisto del libro
Data mining techniques in CRM, Konstantinos Tsiptsis, Antonios Chorianopoulos
- Lingua
- Pubblicato
- 2009
- Rilegatura
- (Copertina rigida),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 13,99 €
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Data mining techniques in CRM
- Lingua
- Inglese
- Editore
- John Wiley & Sons Inc
- Pubblicato
- 2009
- Formato
- Copertina rigida
- Pagine
- 357
- ISBN10
- 0470743972
- ISBN13
- 9780470743973
- Serie
- Tag
- Commercio
- Valutazione
- 3,8 su 5
- Descrizione
- This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.