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Konstantinos Tsiptsis Data mining techniques in CRM
Konstantinos Tsiptsis Data mining techniques in CRM
Konstantinos Tsiptsis Data mining techniques in CRM
Konstantinos Tsiptsis Data mining techniques in CRM
Konstantinos Tsiptsis Data mining techniques in CRM

Data mining techniques in CRM

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  • 357pagine
  • 13 ore di lettura

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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Acquisto del libro

Data mining techniques in CRM, Konstantinos Tsiptsis, Antonios Chorianopoulos

Lingua
Pubblicato
2009
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(Copertina rigida)
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3,8
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Titolo
Data mining techniques in CRM
Lingua
Inglese
Pubblicato
2009
Formato
Copertina rigida
Pagine
357
ISBN10
0470743972
ISBN13
9780470743973
Serie
Tag
Saggistica, Commercio, Business & Management, Marketing & Vendite
Valutazione
3,8 su 5
Descrizione
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.