Advertising: A Very Short Introduction

Autori

• Winston Fletcher

Parametri

• 140 pagine
• 5 ore di lettura

• Commercio e vendita
• Economia
• Economia e affari
• Psicologia
• Saggistica

Maggiori informazioni sul libro

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Lingua: Inglese

Pubblicato: 2010

(In brossura)