Cross-Cultural Business Behavior

Autori

• Richard R. Gesteland

Parametri

• Economia e affari

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The theme of this new edition is CHANGE. First of all, cultures change: Business behavior in markets around the world is constantly evolving, impelled by generational shifts, improvements in education and (especially) increasing exposure to the world marketplace. That is why all 43 Negotiator Profiles have been thoroughly updated, with new cases

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Lingua: Inglese

Pubblicato: 2012

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