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Public Relations Case Studies from Around the World

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  • 351pagine
  • 13 ore di lettura

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The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include best practices of multinational corporations, non-governmental organizations and governmental agencies around the world.

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Public Relations Case Studies from Around the World, Peter Lang Publishing Inc

Lingua
Pubblicato
2014
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Titolo
Public Relations Case Studies from Around the World
Lingua
Inglese
Editore
Peter Lang
Pubblicato
2014
Formato
In brossura
Pagine
351
ISBN10
1433123460
ISBN13
9781433123467
Serie
Valutazione
5 su 5
Descrizione
The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include best practices of multinational corporations, non-governmental organizations and governmental agencies around the world.