Public Relations Case Studies from Around the World

Autori

• Peter Lang Publishing Inc

Parametri

• 351 pagine
• 13 ore di lettura

• Business & Management
• Commercio
• Saggistica

Maggiori informazioni sul libro

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include best practices of multinational corporations, non-governmental organizations and governmental agencies around the world.

Lingua: Inglese

Pubblicato: 2014

(In brossura)