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Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, andproductive capabilities of CEA. Exploring the internet's impact on consumer power, this book reflects on the sophistication of business markets in multisupplier management, electronic gateways, and customer and product data across the supply hierarchy."
Acquisto del libro
Customer Experience Analytics, Arvind Sathi
- Lingua
- Pubblicato
- 2011
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- In ottime condizioni
- Prezzo
- 5,99 €
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Customer Experience Analytics
- Lingua
- Inglese
- Autori
- Arvind Sathi
- Editore
- MC Press
- Pubblicato
- 2011
- Formato
- In brossura
- ISBN10
- 1583473440
- ISBN13
- 9781583473443
- Serie
- Valutazione
- 3,5 su 5
- Descrizione
- Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, andproductive capabilities of CEA. Exploring the internet's impact on consumer power, this book reflects on the sophistication of business markets in multisupplier management, electronic gateways, and customer and product data across the supply hierarchy."