All the Right Moves

Autori

• Constantinos C. Markides

Parametri

• 220 pagine
• 8 ore di lettura

• Business & Management
• Commercio
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.

Lingua: Inglese

Pubblicato: 2000

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