Esaurito
Parametri
- 320pagine
- 12 ore di lettura
Maggiori informazioni sul libro
There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
Acquisto del libro
Global Political Marketing, Chris Rudd, Jesper Strömbäck, Jennifer Lees Marshment
- Lingua
- Pubblicato
- 2010
- product-detail.submit-box.info.binding
- (In brossura)
Ti avviseremo via email non appena lo rintracceremo.
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Global Political Marketing
- Lingua
- Inglese
- Editore
- Routledge
- Pubblicato
- 2010
- Formato
- In brossura
- Pagine
- 320
- ISBN10
- 041550046x
- ISBN13
- 9780415500463
- Serie
- Tag
- Saggistica, Scienze sociali, Commercio, Business & Management, Scienze politiche & Politica, Marketing & Vendite
- Descrizione
- There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.