Communication research measures : a sourcebook

Autori

• Rebecca B. Rubin
• Philip Palmgreen
• Howard E. Sypher

Parametri

• 400 pagine
• 14 ore di lettura

• Libri di testo
• Libri di testo universitari
• Psicologia
• Temi psicologici

Maggiori informazioni sul libro

An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.

Lingua: Inglese

Pubblicato: 1994

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