Esaurito
Parametri
- 224pagine
- 8 ore di lettura
Maggiori informazioni sul libro
Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.
Acquisto del libro
(Re)inventing the Brand, Jean Noël Kapferer
- Lingua
- Pubblicato
- 2001
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Titolo
- (Re)inventing the Brand
- Lingua
- Inglese
- Autori
- Jean Noël Kapferer
- Editore
- Kogan Page Publishers
- Pubblicato
- 2001
- Formato
- In brossura
- Pagine
- 224
- ISBN10
- 0749435933
- ISBN13
- 9780749435936
- Serie
- Valutazione
- 3,85 su 5
- Descrizione
- Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.