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Driving demand

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  • 204pagine
  • 8 ore di lettura

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Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

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Driving demand, Carlos Hidalgo

Lingua
Pubblicato
2015
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Titolo
Driving demand
Lingua
Inglese
Pubblicato
2015
Formato
Copertina rigida
Pagine
204
ISBN10
1137526785
ISBN13
9781137526786
Serie
Tag
Saggistica, Commercio, Business & Management, Marketing & Vendite, Marketing e PR
Descrizione
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.