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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Acquisto del libro
Managing Marketing Information, Nigel Piercy, Martin J. Evans
- Lingua
- Pubblicato
- 1983
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- (In brossura)
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- Titolo
- Managing Marketing Information
- Lingua
- Inglese
- Autori
- Nigel Piercy, Martin J. Evans
- Editore
- Taylor & Francis
- Pubblicato
- 1983
- Formato
- In brossura
- Pagine
- 223
- ISBN10
- 0709920261
- ISBN13
- 9780709920267
- Serie
- Descrizione
- A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.