Loyalty.com

Autori

• Frederick Newell

Parametri

• 325 pagine
• 12 ore di lettura

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

"loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them - and win customer share as opposed to market share."--BOOK JACKET.

Lingua: Inglese

Pubblicato: 2000

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