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Be your own brand : a breakthrough for standing out from the crowd

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This guide shows readers how to achieve as much career success as they personally desire, while at the same time "holding on to their souls". It uses the proven business axiom of brand equity as a basis to show the importance of relationships to drive personal success.

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Be your own brand : a breakthrough for standing out from the crowd, David McNally, Karl D. Speak

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2003
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