E-business and e-commerce management : strategy, implementation and practice

E-business and e-commerce management

Autori

• Dave Chaffey

Parametri

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.

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Lingua: Inglese

Pubblicato: 2011

(In brossura)