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E-business and e-commerce management : strategy, implementation and practice
E-business and e-commerce management
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Valutazione del libro
Maggiori informazioni sul libro
" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.
Acquisto del libro
E-business and e-commerce management : strategy, implementation and practice, Dave Chaffey
- Lingua
- Pubblicato
- 2011
- Rilegatura
- (In brossura)
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- Titolo
- E-business and e-commerce management : strategy, implementation and practice
- Sottotitolo
- E-business and e-commerce management
- Lingua
- Inglese
- Autori
- Dave Chaffey
- Editore
- Prentice Hall
- Pubblicato
- 2011
- Formato
- In brossura
- Pagine
- 733
- ISBN10
- 0273752014
- ISBN13
- 9780273752011
- Serie
- Valutazione
- 3,85 su 5
- Descrizione
- " This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.