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Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
Acquisto del libro
International marketing : strategy planning, market entry & implementation, Jim Blythe, Roger Bennett
- Lingua
- Pubblicato
- 2002
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- (In brossura)
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- Titolo
- International marketing : strategy planning, market entry & implementation
- Lingua
- Inglese
- Autori
- Jim Blythe, Roger Bennett
- Editore
- Kogan Page
- Pubblicato
- 2002
- Formato
- In brossura
- Pagine
- 362
- ISBN10
- 0749438088
- ISBN13
- 9780749438081
- Serie
- Descrizione
- Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.