Maggiori informazioni sul libro
Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
Acquisto del libro
International marketing : strategy planning, market entry & implementation, Jim Blythe, Roger Bennett
- Lingua
- Pubblicato
- 2002
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- (In brossura)
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