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A powerful guide for leaders and managers, this book reveals the evolution of a global technology powerhouse, providing indispensable insights into strategy, innovation, branding, and HR. It narrates the remarkable journey of two women from diverse backgrounds who became pivotal in Lenovo's ascent. The text outlines strategies for gaining market share and developing new business models, showcasing how Lenovo, rooted in both East and West, achieved its leading position in the PC industry. Drawing from unprecedented access to current and former CEOs and top managers, it illustrates Lenovo's rise as a global brand and offers valuable lessons for leveraging its success strategies to enhance your own company's growth. Following its historic acquisition of IBM's PC business in 2005, Lenovo has become #1 in global PC sales and is rapidly expanding in tablets and smartphones. By fostering innovation and making strategic acquisitions, Lenovo is challenging major brands in smartphones, servers, and cloud computing. The authors provide insights into critical topics for global business leaders, from brand building to supply chain streamlining, emphasizing the need for a new level of globalization. This book serves as a blueprint for creating a diverse, effective culture and successfully navigating change, making it essential for those looking to thrive in today's marketplace.
Acquisto del libro
The Lenovo way, Gina Qiao, Yolanda Conyers
- Lingua
- Pubblicato
- 2014
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- (Copertina rigida)
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