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The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
Acquisto del libro
Marketing across cultures, Fons Trompenaars, Peter Woolliams
- Lingua
- Pubblicato
- 2004
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- (In brossura)
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- Titolo
- Marketing across cultures
- Lingua
- Inglese
- Autori
- Fons Trompenaars, Peter Woolliams
- Editore
- Capstone
- Pubblicato
- 2004
- Formato
- In brossura
- ISBN10
- 1841124710
- ISBN13
- 9781841124711
- Serie
- Valutazione
- 3,6 su 5
- Descrizione
- The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.