Professional sales management

Autori

• Alan J. Bush
• Joseph F. Hair
• Ronald E. Anderson

Parametri

• Business & Management
• Marketing & Vendite

Maggiori informazioni sul libro

This modern and practical presentation of sales management aimed at four year schools integrates selling and sales management with marketing management to better place the sales management function within the marketing organization. The second edition includes new material on ethics and international as well as expanded coverage of personal selling. "Day-on-the-job" Profiles of sales people and sales managers give students a feel for day-to-day sales activity.

Lingua: Inglese

Pubblicato: 1992

(Copertina rigida)