Esaurito
The online copywriter's handbook : everything you need to know to write electronic copy that sells
Autori
Valutazione del libro
Parametri
- 336pagine
- 12 ore di lettura
Maggiori informazioni sul libro
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
Acquisto del libro
The online copywriter's handbook : everything you need to know to write electronic copy that sells, Robert W Bly
- Lingua
- Pubblicato
- 2002
- product-detail.submit-box.info.binding
- (In brossura)
Ti avviseremo via email non appena lo rintracceremo.
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- The online copywriter's handbook : everything you need to know to write electronic copy that sells
- Lingua
- Inglese
- Autori
- Robert W Bly
- Editore
- McGraw-Hill
- Pubblicato
- 2002
- Formato
- In brossura
- Pagine
- 336
- ISBN10
- 0658020994
- ISBN13
- 9780658020995
- Serie
- Valutazione
- 3,6 su 5
- Descrizione
- The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.