Competing on value

Autori

• Mack Hanan
• Peter Karp

Parametri

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value--i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation copyrighted by Book News, Inc., Portland, OR

Lingua: Inglese

Pubblicato: 1991

(Copertina rigida)