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Finding the right price for your product or service often feels more like an art than a science. Today's consumers are more price-sensitive and cost-savvy than ever. Price a product too high and you may limit your market. Price too low and not only will you leave money on the table, you may damage your brand or, even worse, ignite a competitive price war.
Acquisto del libro
Harvard Business Review on Pricing, AA.VV.
- Lingua
- Pubblicato
- 2008
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- (In brossura)
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