Essentials of Global Marketing

Autori

• Svend Hollensen

Parametri

Pagine

560pagine

Tempo di lettura

20ore

• Economia e affari

Maggiori informazioni sul libro

The book presents an approachable framework for understanding international marketing planning. It guides readers through essential concepts, supported by diverse examples from various global companies, both small and large. This structure makes the complexities of global marketing more manageable and relatable, catering to readers seeking practical insights into the field.

Per saperne di più

Lingua: Inglese

Pubblicato: 2012

(In brossura)