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The book presents an approachable framework for understanding international marketing planning. It guides readers through essential concepts, supported by diverse examples from various global companies, both small and large. This structure makes the complexities of global marketing more manageable and relatable, catering to readers seeking practical insights into the field.
Acquisto del libro
Essentials of Global Marketing, Svend Hollensen
- Lingua
- Pubblicato
- 2012
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- (In brossura)
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Metodi di pagamento
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- Titolo
- Essentials of Global Marketing
- Lingua
- Inglese
- Autori
- Svend Hollensen
- Editore
- Pearson Education Limited
- Pubblicato
- 2012
- Formato
- In brossura
- Pagine
- 560
- ISBN13
- 9780273756545
- Serie
- Valutazione
- 3,5 su 5
- Descrizione
- The book presents an approachable framework for understanding international marketing planning. It guides readers through essential concepts, supported by diverse examples from various global companies, both small and large. This structure makes the complexities of global marketing more manageable and relatable, catering to readers seeking practical insights into the field.