Demystifying Marketing: A Guide to the Fundamentals for Engineers

Autori

• Patrick Forsyth

Parametri

• 216 pagine
• 8 ore di lettura

• Business & Management
• Commercio
• Elettronica & Elettrotecnica
• Saggistica
• Tecnologia & Ingegneria

Maggiori informazioni sul libro

Focusing on practicality, this book explores essential marketing concepts while highlighting their significance in the engineering field. It aims to make marketing accessible and understandable, providing readers with a solid foundation in key marketing principles and their real-world applications.

Lingua: Inglese

Pubblicato: 2007

(In brossura)