Strategic Social Marketing

For Behaviour and Social Change

Autori

• Jeff French
• Ross Gordon

Parametri

• 576 pagine
• 21 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

This second edition emphasizes an international perspective on social marketing, presenting its principles through a strategic and critical lens. It highlights the effectiveness of marketing techniques in addressing social issues, encouraging readers to adopt a reflexive approach to apply these concepts in real-world scenarios.

Lingua: Inglese

Pubblicato: 2019

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