Brochure design that works : secrets for successful brochure design

Autori

• Lisa Cyr

Parametri

• Marketing e PR

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A focus on what makes a particular design work, and why it is successful from a consumer and design perspective. Each project is backed by information, including such standard design elements as type, colour and grid, as well as design tools used, unique graphic elements and production techniques. Each brochure featured - categories include corporate, creative, high-tech, children and retail - is accompanied by informative text outlining the brief from the client, the creative process and the technical details of the printing and construction. Brochure design is one of the most common jobs for graphic designers and this book should be of use as a source of inspiration. Sidebars entitled "One Step Beyond" look at particular examples and offer additional visuals of specific brochures that have taken the idea of conveying information to a high level.

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Lingua: Inglese

Pubblicato: 2002

(In brossura)