Why Advertising Fails

And How to Make Yours Succeed

Autori

• Dan S. Kennedy

Parametri

• 224 pagine
• 8 ore di lettura

• Pubblicità vintage

Maggiori informazioni sul libro

The book offers insights from top marketers, highlighting common pitfalls in copywriting and messaging. It emphasizes the importance of a compelling Big Idea for campaigns and provides strategies for cultivating a dedicated audience to streamline advertising efforts.

Lingua: Inglese

Pubblicato: 2021

(In brossura)