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UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

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Focusing on the psychological underpinnings of consumer behavior, this book guides companies in developing effective communication strategies that foster trust and enhance customer experience. It explores the reasons behind customer decisions and offers methodical applications for promoting products and services. By emphasizing emotional connections and experiential simplicity, it equips businesses with tactics for systematic persuasion, ultimately aiming to improve their engagement with customers and drive sales.

Acquisto del libro

UX Redefined, Johannes Robier

Lingua
Pubblicato
2015
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(Copertina rigida)
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Titolo
UX Redefined
Sottotitolo
Winning and Keeping Customers with Enhanced Usability and User Experience
Lingua
Inglese
Editore
Springer
Pubblicato
2015
Formato
Copertina rigida
Pagine
132
ISBN13
9783319210612
Serie
Valutazione
4 su 5
Descrizione
Focusing on the psychological underpinnings of consumer behavior, this book guides companies in developing effective communication strategies that foster trust and enhance customer experience. It explores the reasons behind customer decisions and offers methodical applications for promoting products and services. By emphasizing emotional connections and experiential simplicity, it equips businesses with tactics for systematic persuasion, ultimately aiming to improve their engagement with customers and drive sales.