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UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

Autori

Johannes Robier

Parametri

Pagine: 132pagine
Tempo di lettura: 5ore

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Focusing on the psychological factors influencing customer trust, this book guides companies in developing effective communication strategies to enhance user and customer experiences. It explores the emotional and experiential aspects that drive purchasing decisions, offering methodical applications for promoting products and services. By emphasizing systematic persuasion and simplifying business approaches, it provides insights into understanding customers' beliefs and motivations, ultimately aiming to foster deeper connections and trust in offerings.

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UX Redefined, Johannes Robier

Lingua
Pubblicato: 2016
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Titolo: UX Redefined
Sottotitolo: Winning and Keeping Customers with Enhanced Usability and User Experience
Lingua: Inglese
Autori: Johannes Robier
Editore: Springer International Publishing
Pubblicato: 2016
Formato: In brossura
Pagine: 132
ISBN13: 9783319370569
Tag: Economia e affari, Psicologia
Descrizione: Focusing on the psychological factors influencing customer trust, this book guides companies in developing effective communication strategies to enhance user and customer experiences. It explores the emotional and experiential aspects that drive purchasing decisions, offering methodical applications for promoting products and services. By emphasizing systematic persuasion and simplifying business approaches, it provides insights into understanding customers' beliefs and motivations, ultimately aiming to foster deeper connections and trust in offerings.