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Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.
Acquisto del libro
Key Concepts in Marketing, Jim Blythe
- Lingua
- Pubblicato
- 2009
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- (In brossura)
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- Titolo
- Key Concepts in Marketing
- Lingua
- Inglese
- Autori
- Jim Blythe
- Editore
- SAGE
- Pubblicato
- 2009
- Formato
- In brossura
- Pagine
- 232
- ISBN10
- 1847874991
- ISBN13
- 9781847874993
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Marketing & Vendite, Marketing e PR
- Valutazione
- 3,2 su 5
- Descrizione
- Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.