Key Concepts in Marketing

Autori

• Jim Blythe

Parametri

• 232 pagine
• 9 ore di lettura

• Business & Management
• Commercio
• Libri di testo
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.

Lingua: Inglese

Pubblicato: 2009

(In brossura)