Marketing Destinations and Venues. For Conferences, Conventions and Business Events

Autori

• Rob Davidson
• Tony Rogers

Parametri

• Marketing e PR
• Events management series

Maggiori informazioni sul libro

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments

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Lingua: Inglese

Pubblicato: 2006

(In brossura)