A Story is a Deal

How to use the science of storytelling to lead, motivate and persuade

Autori

• Will Storr

Parametri

• 256 pagine
• 9 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Harnessing the science of storytelling, this book delves into techniques for cementing brand loyalty and crafting persuasive pitches. It emphasizes the importance of narrative in leadership and marketing, offering insights on how compelling stories can influence consumer behavior and foster deeper connections. Readers will learn to create impactful narratives that resonate with audiences, ultimately enhancing their ability to lead and persuade effectively.

Lingua: Inglese

Pubblicato: 2025

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