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Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more.
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Web Site Measurement Hacks, Eric T. Peterson
- Lingua
- Pubblicato
- 2005
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- (In brossura)
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