Web Site Measurement Hacks

Autori

• Eric T. Peterson

Parametri

• 430 pagine
• 16 ore di lettura

• Computer & Internet
• Saggistica

Maggiori informazioni sul libro

Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more.

Lingua: Inglese

Pubblicato: 2005

(In brossura)