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Focusing on the limitations of quantitative data in branding, this work advocates for a qualitative analysis of streetwear's visual language. It examines how bold graphics, symbolic imagery, and collaborations with street artists convey deeper emotional connections and cultural significance. By emphasizing the importance of visual storytelling, the book highlights how streetwear brands engage with their audience beyond mere sales metrics. Catering to both creative enthusiasts and marketing professionals, it offers a comprehensive understanding of brand communication in contemporary culture.
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Beyond Marketing Metrics: A Qualitative Look at Streetwear's Visual Language, Williams
- Lingua
- Pubblicato
- 2024
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