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Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You
Autori
Valutazione del libro
Parametri
- 210pagine
- 8 ore di lettura
Maggiori informazioni sul libro
The book explores IBM's dramatic decline in the early 1990s, attributing its challenges not to technological lag but to a neglect of customer needs and employee trust. Through interviews with executives and customer surveys, the authors reveal that IBM's overly ambitious strategic planning, misguided financial decisions, and a broken commitment to both customers and employees contributed to its downfall. This narrative serves as a cautionary tale for corporate leaders, emphasizing the importance of maintaining strong relationships amidst significant organizational change.
Acquisto del libro
Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You, Daniel Quinn Mills
- Lingua
- Pubblicato
- 1996
- Rilegatura
- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You
- Lingua
- Inglese
- Autori
- Daniel Quinn Mills
- Pubblicato
- 1996
- Formato
- Copertina rigida
- Pagine
- 210
- ISBN13
- 9780875846545
- Serie
- Valutazione
- 2,65 su 5
- Descrizione
- The book explores IBM's dramatic decline in the early 1990s, attributing its challenges not to technological lag but to a neglect of customer needs and employee trust. Through interviews with executives and customer surveys, the authors reveal that IBM's overly ambitious strategic planning, misguided financial decisions, and a broken commitment to both customers and employees contributed to its downfall. This narrative serves as a cautionary tale for corporate leaders, emphasizing the importance of maintaining strong relationships amidst significant organizational change.