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Broken Windows, Broken Business

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The author of Guerrilla PR offers a practical guide for business managers, providing strategies to identify and rectify the small problems that can and will sink your business, sharing case studies from such companies as McDonald's, K-Mart, and Google to outline an integrated approach to stimulating business growth and customer loyalty. 30,000 first printing.

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Broken Windows, Broken Business, Michael Levine

Lingua
Pubblicato
2005
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(Copertina rigida)
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Titolo
Broken Windows, Broken Business
Lingua
Inglese
Pubblicato
2005
Formato
Copertina rigida
Pagine
192
ISBN10
0446576786
ISBN13
9780446576789
Serie
Valutazione
4,1 su 5
Descrizione
The author of Guerrilla PR offers a practical guide for business managers, providing strategies to identify and rectify the small problems that can and will sink your business, sharing case studies from such companies as McDonald's, K-Mart, and Google to outline an integrated approach to stimulating business growth and customer loyalty. 30,000 first printing.