Creativity and Perception in Management

Autori

• Jane Henry

Parametri

• 216 pagine
• 8 ore di lettura

• Libri di testo

Maggiori informazioni sul libro

Focusing on the essential role of creativity and innovation, this textbook explores how these elements influence management within contemporary organizations. It delves into the interplay between perception and creative processes, offering insights and strategies for fostering an innovative culture. Through various case studies and theoretical frameworks, it equips managers with the tools needed to enhance creativity in their teams, ultimately driving organizational success in a rapidly changing environment.

Lingua: Inglese

Pubblicato: 2002

(In brossura)