A/B Testing

Autori

• AA.VV.

Parametri

• 202 pagine
• 8 ore di lettura

• Arte / Cultura
• Commercio e vendita
• Design
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

"A/B testing is the simpleidea of showing seveal diferent versions of a web page to live traffic, and then measuring the effect each version has on visitors. using A/B testing, companies can improve the effectiveness of their marketing and user experience ansd, in doing so, can sometimes double or triple their conversion rates. ..."--Back cover

Lingua: Inglese

Pubblicato: 2013

(Copertina rigida)