Does marketing need reform? : fresh perspectives on the future

Autori

• Jagdish N. Sheth
• Rajendra Sisodia

Parametri

• Economia e affari

Maggiori informazioni sul libro

Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

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Lingua: Inglese

Pubblicato: 2006

(In brossura)