The advertising agency business : the complete manual for management & operation

Autori

• Eugene J. Hameroff

Parametri

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how

Lingua: Inglese

Pubblicato: 1998

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