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Exploring the psychology of brand loyalty, the author investigates how consumers become passionate advocates for brands, likening their commitment to a sticker on a laptop. Through recent research, insights into the motivations of brand enthusiasts are revealed, highlighting their role in enhancing brand visibility and fostering long-term equity. Cohen's work delves into the dynamics of consumer behavior, offering a fresh perspective on brand engagement and the factors that drive individuals to champion their favorite brands.
Acquisto del libro
Join the Brand: Building Loyal Communities and the Need for Belonging, Norty Cohen
- Lingua
- Pubblicato
- 2018
- Rilegatura
- (Copertina rigida)
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- Titolo
- Join the Brand: Building Loyal Communities and the Need for Belonging
- Lingua
- Inglese
- Autori
- Norty Cohen
- Editore
- Ideapress Publishing
- Pubblicato
- 2018
- Formato
- Copertina rigida
- Pagine
- 220
- ISBN13
- 9781940858685
- Serie
- Valutazione
- 3,4 su 5
- Descrizione
- Exploring the psychology of brand loyalty, the author investigates how consumers become passionate advocates for brands, likening their commitment to a sticker on a laptop. Through recent research, insights into the motivations of brand enthusiasts are revealed, highlighting their role in enhancing brand visibility and fostering long-term equity. Cohen's work delves into the dynamics of consumer behavior, offering a fresh perspective on brand engagement and the factors that drive individuals to champion their favorite brands.