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This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features - Numerous exercises and examples- Learning objectives at the beginning of each chapter and summaries at the end- Case studies to pull together the areas so far coveredThe use of spreadsheets is integrated into the text.
Acquisto del libro
Financial aspects of marketing, Ruth A. Schmidt, Helen Wright
- Lingua
- Pubblicato
- 1996
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